In Made to Stick, educators and “idea collectors” Chip and Dan Heath tackle head on questions such as “Why do some ideas thrive while others die?” & “How do we improve the chances of worthy ideas?” Through their explorations, the Heath brothers show readers the ‘anatomy’ of ideas that stick and explain how one can get their ideas to exhibit such characteristics. Through a tour of idea success (and failure) stories, Made to Stick shows the principles of a good idea at work, and then shows us how we can make our ideas “stick” in a similar way. If you ever wonder why no one takes your ideas seriously, or why it is so difficult to get your point across to others while ideas and fads created by media frenzy, urban legends, and conspiracy theories circulate and are heard effortlessly, this book helps reveal the identical common principles that all ‘sticky’ ideas exhibit. Through the convenient acronym SUCCES: (S)imple, (U)nexpected, (C)oncrete, (C)redible, (E)motional, (S)tory, Chip and Dan have created a ‘sticky’ masterpiece that is a must read.
Dr. Lynn K. Jones is a Certified Personal and Executive Coach based in Santa Barbara, California and a sought after coach and consultant for organizations and individuals across the US. Her doctoral work completed at the Wurzweiler School of Social Work, Yeshiva University concerned organizational culture; she coaches, consults and trains organizations on what they need to do to create organizational cultures that are aligned with their vision and values using a process of Appreciative Inquiry. She coaches individual on achieving their reflected best selves. An MSW@USC faculty member, Dr. Lynn K. Jones, MSW, DSW, CSWM, teaches Human Behavior and Social Environment.