The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith

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Using dynamic, original case studies of global organizations such as Gap, Starbucks, Nike, eBay, Facebook, Groupon, etc., this book examines how to blend the powers of various social media tools with psychological insights in order to arrive at and achieve a single, concrete goal. Lessons learned can show how to “achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies”.  The authors examine the four “wings” of the Dragonfly Effect and how they work together. Inspiring results can happen when social media power is harnessed successfully, and Aaker and Smith show how to achieve things ranging from “finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States”. Increasingly, technology is being used to support business and social missions, and this book how.

Dr. Lynn K. Jones is a Certified Personal and Executive Coach based in Santa Barbara, California and a sought after coach and consultant for organizations and individuals across the US.   Her doctoral work completed at the Wurzweiler School of Social Work, Yeshiva University concerned organizational culture; she coaches, consults and trains organizations on what they need to do to create organizational cultures that are aligned with their vision and values using a process of Appreciative Inquiry.  She coaches individual on achieving their reflected best selves.  An MSW@USC faculty member, Dr. Lynn K. Jones, MSW, DSW, CSWM, teaches Human Behavior and Social Environment.