The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations by James Surowiecki

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In this fascinating book, Surowiecki examines and supports his claim that, in the right circumstances, a group of people can be exceedingly intelligent, and as a whole can be more intelligent than the smartest of them all. He shows the power of “crowd wisdom”, discusses the importance of diversity within a group, stresses the necessity for independence of thought and action for every group member, and also examines the concept of de-centralization and where and when it will and will not work. Through examples of real world coordination and cooperation problems, Surowiecki shows that this principle, that “large groups of people are smarter than the elite few”, can be shown in fields ranging from “popular culture, psychology, ant biology, economic behaviorism, artificial intelligence, military history and political theory”. This book has important ramifications on how we live our lives, how we choose our leaders, how we do business, and ultimately how we think about the world. While the book presents a sophisticated subject matter, it is presented in a highly-readable and understandable way for the everyday reader.

 

Dr. Lynn K. Jones is a Certified Personal and Executive Coach based in Santa Barbara, California and a sought after coach and consultant for organizations and individuals across the US.   Her doctoral work completed at the Wurzweiler School of Social Work, Yeshiva University concerned organizational culture; she coaches, consults and trains organizations on what they need to do to create organizational cultures that are aligned with their vision and values using a process of Appreciative Inquiry.  She coaches individual on achieving their reflected best selves.  An MSW@USC faculty member, Dr. Lynn K. Jones, MSW, DSW, CSWM, teaches Human Behavior and Social Environment.

Note: Thank you for purchasing this book from the carousel below or the link above. All affiliate money we earn from your purchase is used to underwrite coaching for nonprofit leaders.